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Here's What's Actually
Happening in Your Body
After 40, your body's natural chemistry shifts — producing a compound that regular soap and deodorant weren't designed to neutralize. It's not poor hygiene. It's biology.
If you nodded at any of these — this isn't your fault. 50 million Americans over 40
experience Nonenal. And regular soap was never formulated to address it.
Why This Happens And
How We Solve It
Step 1
Skin Produces Fatty Acids
Your skin produces omega-7 fatty acids harmless until they oxidize.
Step 2
Oxidation Speeds Up After 40
As antioxidants in the skin drop, oxidation speeds up.
Step 3
Nonenal Is Released
This leads to the release of Nonenal, causing aging odor.
Step 4
Persimmon Neutralizes It
Persimmon tannin helps target Nonenal, not just masking it.
Only Natural Solution
Regular Soap / Deodorant
Masks the symptom
- ×Washes surface odor temporarily
- ×Odor returns within 2–4 hours
- ×Not formulated for Nonenal
- ×Often contains harsh chemicals
×
Genki Clinical
Targets the cause
- ✓Helps neutralize Nonenal molecules
- ✓Freshness from the first use
- ✓Specifically formulated for aging skin
- ✓Natural persimmon tannin formula
✓
New Arrivals
Our new arrivals feature elegant and unique designs. Find your next favorite piece today.
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Why We Started Mirai
After years of research, our founder discovered the science behind Nonenal—a centuries-old Japanese insight about aging and persimmon extract—and built the brand that millions of women had been waiting for.
Transformation Reviews
LEANNE F.
"It lathers up beautifully. It's so gentle I can use it on my face, I can use it on my body."
LEANNE F.
"It lathers up beautifully. It's so gentle I can use it on my face, I can use it on my body."
LEANNE F.
"It lathers up beautifully. It's so gentle I can use it on my face, I can use it on my body."
LEANNE F.
"It lathers up beautifully. It's so gentle I can use it on my face, I can use it on my body."
LEANNE F.
"It lathers up beautifully. It's so gentle I can use it on my face, I can use it on my body."
LEANNE F.
"It lathers up beautifully. It's so gentle I can use it on my face, I can use it on my body."
Common Questions
How long until I notice a difference?
Most customers notice a difference within 3–7 days. For best results, use the Persimmon Soap and Body Wash together in your daily shower routine.
Is it safe for sensitive skin?
Yes. Our formulas are developed for mature skin and are free from harsh detergents and artificial fragrances that commonly irritate sensitive skin
Does it mask odor or eliminate it?
Mirai products are designed to neutralize odor-causing compounds rather than simply covering them with fragrance
What's in it? Is it really all-natural?
We use Japanese botanical ingredients including persimmon extract, plus gentle plant-based cleansers. See each product page for the full ingredient list.
How is this different from regular deodorant?
Unlike typical deodorants that mask odor on one area, Mirai's body care addresses odor across the skin with persimmon-powered cleansing for head-to-toe freshness.